|
For Immediate Release July 2, 2007
Alyssa Milano Expands Her Universe Of Style With
TOUCH FASHION JEWELRY
Building on the overwhelming success of the clothing line, TOUCH by Alyssa Milano, the brand will now enter into partnership with Aminco USA and Major League Baseball to launch a line of Fan Fashion Jewelry.
TOUCH by Alyssa Milano’s Fashion Jewelry line is set to launch at the upcoming MAGIC show in Las Vegas, from August 27-30, 2007 and will be available for retail sales in the Spring of 2008. The line is set to include bracelets, necklaces/pendants, earrings and hair accessories.
Milano launched TOUCH by Alyssa Milano in partnership with G-III Apparel Group and Major League Baseball this past spring to overwhelming success. “It was only natural that the line should grow to include a line of jewelry for women who are baseball fans and are looking for a fashionable way to accessorize at the games, as well as outside the ballpark,” said Ms. Milano.
Milano explains, “I am overwhelmed by the success of TOUCH and the support from MLB Properties. And I am looking forward to expanding the line to accessories.”
Milano has spent almost her entire life in the public eye. She has a history of starring in long running successful television series. She most recently starred on the hit WB series “Charmed” for eight years, the longest running show in the history of TV with female leads. She also starred on the Fox cornerstone series “Melrose Place,” and began her television career on ABC’s “Who’s the Boss” which aired for eight years. Her film credits include “Hugo Pool” co-starring Sean Penn and Robert Downey Jr., the Imagine/Universal film, “Fear,” and “Dickie Roberts: Former Child Star.” Milano will be seen this fall in the MGM thriller, “Pathology” opposite Milo Ventimiglia.
For many years, Milano has been a strong presence on the internet. Her company, CelebrityLoop.com is one of the premiere celebrity networks, housing websites for many top performers as well as Alyssa’s own, www.alyssa.com. Alyssa’s baseball blog at www.alyssa.mlblogs.com includes her thoughts on the game as well as insightful analysis of the sport she loves. It is also one of MLB’s most successful blogs.
In 2003, Alyssa was invited by UNICEF to become a National Ambassador. Since that time, she has traveled with the organization to Angola, Africa (May 2004) to see first hand the issues plaguing the newly liberated country and India (June 2005).
Alyssa has also been named the founding ambassador for The Global Network for Neglected Tropical Disease Control (GNNTDC), an alliance of international partnerships based at the Sabin Vaccine Institute in Washington D.C. and formalized by the Clinton Global Initiative to lead the global effort to treat, control and eliminate neglected tropical diseases (NTDs) in the world’s poorest countries. In this role, Milano will work to raise awareness of GNNTDC and NTDs among the mainstream media and with the general public.
William Wu, President of Aminco International explained, “Aminco is looking forward to working with Alyssa Milano, who exemplifies the best in everything she does…..work, service and a passionate sense of caring about the global community of children. We want to develop our partnership to reflect and enhance her exceptional and unique sense of style. Aminco is very excited to have this opportunity.”
Aminco International (USA) Inc. is one of the world's largest designers and manufacturers of emblematic jewelry and accessories. Established in 1978, Aminco has grown to become a leader in the licensed products and advertising specialties industries. Aminco designs, manufactures and distributes a wide assortment of products ranging from lapel pins, key tags, souvenirs and collectibles to fashion accessories and a wide range of promotional products for Corporate America. Their in-house staff of creative artists and customer service reps provide the best in product design, manufacture and service. Aminco is officially licensed for all major sports, including Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and all Major Colleges and Universities. Aminco is especially proud to be the exclusive licensee for lapel pins for the U.S. Olympic Committee.
Aminco designs and manufactures a wide assortment of products ranging from lapel pins and keytags to zipper pulls, magnets, bag tags, fashion accessories, and more. Our full staff in-house team of creative artists and customer service reps excel at providing the best in product design and service.
"Building on the overwhelming success of the TOUCH by Alyssa Milano apparel line we are thrilled to extend the brand into jewelry," said Howard Smith, Senior Vice President, Licensing, Major League Baseball Properties. "Alyssa is a life-long Major League Baseball fan and her passion for the game is reflected in her apparel and jewelry designs."
Milano will be attending 2007 Major League Baseball All-Star Week, July 8th -10th in San Francisco. She will be available for interviews at AT&T Park as scheduled with Paige Novack, as well as at DHL All-Star Fan Fest at Moscone West Convention Center on Monday, July 9th from 1:00 p.m. – 2:00 p.m. (PDT).
|
